In 2003 when I got into real estate no one told me I became a business owner. No one explained I needed a business plan, a business philosophy or even goals for my business. The only thing I knew was I had a key card to get me into properties and I was ready to SELL!
Being a child of the 70’s I had a recollection of a shampoo commercial where the claim was your hair will look so wonderful that you’ll tell two friends, and they’ll tell two friends and so on, and so on and so on. Hmmm, I liked the sound of that and translated it to my business. Upon my first client meeting I’d explain:
“Mr. and Mrs. Buyer, I’m going to do a great job for you. I’m going to go above and beyond what your typical agent would do...
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