And so on… and so on… and so on…

In 2003 when I got into real estate no one told me I became a business owner. No one explained I needed a business plan, a business philosophy or even goals for my business.  The only thing I knew was I had a key card to get me into properties and I was ready to SELL!

Being a child of the 70’s I had a recollection of a shampoo commercial where the claim was your hair will look so wonderful that you’ll tell two friends, and they’ll tell two friends and so on, and so on and so on.  Hmmm, I liked the sound of that and translated it to my business.  Upon my first client meeting I’d explain:

“Mr. and Mrs. Buyer, I’m going to do a great job for you.  I’m going to go above and beyond what your typical agent would do.  In the end you’ll be so happy with my service that  you’ll tell two friends and they’ll tell two friends and so on, and so on, and so on”.

It wasn’t until several years later that I realized the “so on and so on” philosophy actually had name; working by referral.  But what really does that mean?

Working by referral means entrusting my business in the hands of my clients. It means focusing my time, energy and resources on my clients and their needs and allowing them to refer me to their friends, family, neighbors and colleagues organically.  It means getting to know my clients on a deeper level; being able to celebrate not only their home sale with them, but life’s triumphs and sometimes even mourn their losses.  It means providing the unexpected extras for the people I have had the privilege to serve and only asking they tell two friends and so on… and so on… and so on…